WhatsApp Business app
Official Meta Tech Provider
WhatsApp and Instagram, in one team inbox.
Reply faster, send campaigns and automate chats — all from one place. Meta bills your WhatsApp messages directly, so we never mark them up.
- Free forever plan
- Zero setup fee
- Live in minutes
WhatsApp Instagram Email, SMS & RCS coming soon
Source for the billing claim: Meta’s documentation on Tech Providers.
What are your prices?
Happy to help. Our demo catalogue has three sizes: • Small — ₹499 • Medium — ₹899 • Large — ₹1,299 All prices include GST. Which size are you looking at?
Medium
Medium it is. Free delivery within Mumbai, ₹80 elsewhere in Maharashtra. Want me to hold one for you?
Yes, hold it
- utility template
Held under DEMO-4821 for 24 hours. I will nudge you before it expires.
Scripted demo. Pick a question to play it back. Chat with a real person on WhatsApp
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What are your prices?
-
Happy to help. Our demo catalogue has three sizes: • Small — ₹499 • Medium — ₹899 • Large — ₹1,299 All prices include GST. Which size are you looking at?
-
Medium it is. Free delivery within Mumbai, ₹80 elsewhere in Maharashtra. Want me to hold one for you?
- utility template
Held under DEMO-4821 for 24 hours. I will nudge you before it expires.
Scripted demo. Chat with a real person on WhatsApp
Channels
Customers message you on WhatsApp. Followers DM you on Instagram. Answer both from here.
What each channel does in Zanoo, and what Meta charges for it.
| WhatsApp Live | Instagram Live | |
|---|---|---|
| What comes in | Messages to your business number, including one you already use on the WhatsApp Business app | DMs to your business account, and comments on your posts and reels |
| What you can send | Replies, campaigns to customers who opted in, and chatbot flows that answer for you | Replies, an automatic DM when someone comments a keyword, and scheduled posts and reels |
| Time to reply | Reply without a template for 24 hours after the customer’s last message. After that, only an approved template | Reply within 24 hours of their last message or comment |
| What Meta charges | The first 1,000 replies a month are free, then ₹0.115. Templates are ₹0.8631 marketing, ₹0.115 utility, billed by Meta | Nothing per message |
| WhatsApp in detail | Instagram in detail |
Soon Next: Email, SMS and RCS. See the roadmap
Features
Everything your team needs to sell and support on chat.
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Shared inbox
WhatsApp and Instagram chats in one queue. Assign, note, hand over.
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Campaigns
Send approved templates to thousands, scheduled, with live reports.
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Chatbots
Drag-and-drop flows that answer, qualify and route 24 hours a day.
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Comment-to-DM
Someone comments “price”, they get a DM. Automatically.
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Leads CRM
Capture leads from chats and move them through your pipeline.
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AI replies
Draft, translate and summarise replies with one click.
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Templates
Create, submit and track Meta approvals in one place.
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Analytics
Delivery, reads, replies and number health at a glance.
Shared inbox
One inbox for the whole team.
No more passing one phone around. Everyone sees what’s answered and who owns it.
- WhatsApp and Instagram side by side
- Assign chats and leave private notes
- Switch between bot and human in one click
- AI suggests replies — you choose what to send
Mobile app
Answer customers from anywhere.
Zanoo Connect puts your WhatsApp and Instagram inbox on your phone — free on iPhone and Android.
- Reply and assign chats on the go
- Send broadcasts and manage comment-to-DM
- Publish to Instagram and track leads
Chatflow automation
Build a chatbot by dragging blocks.
Ask questions, branch on answers and hand off to a human. Press play to test it first.
TriggerCustomer opts inWebsite form or QR code
BranchDid they reply?Within the 24-hour window
ActionAssign to sales queueRound-robin across the team
EndEndNow a human conversation
WaitWait 2 hoursBefore the reminder
EndEndBack to the shared inbox
Open this page on a larger screen to drag the blocks and play the flow. The two paths this flow takes are:
- If they replied: Customer opts in → Welcome template → Did they reply? → Assign to sales queue → End
- If they went quiet: Customer opts in → Welcome template → Did they reply? → Nurture carousel → Wait 2 hours → Reminder → End
Fair pricing
Pay Meta’s price. Not a reseller’s.
Most platforms resell WhatsApp messages with a hidden margin — about 26% on marketing messages. As a Meta Tech Provider, Meta bills you directly at ₹0.8631. We only charge a flat plan fee.
| Line item | Cost |
|---|---|
| Meta’s published rate 20,000 × ₹0.8631 | ₹17,262 |
| A leading Indian platform’s published rate 20,000 × ₹1.09 | ₹21,800 |
| Hidden markup 26% on top of Meta’s rate | ₹4,538 |
| Zanoo’s entire Growth plan flat, GST included, whatever your volume | ₹2,999 |
| Hidden markup vs. our whole plan fee extra you pay a reseller every month | ₹1,539 |
Reseller rate checked 28 August 2026 on its public pricing page. GST (18%) applies to both.
Meta’s published rates · India
Verified 28 AUG 2026
— Meta’s published India rate card. Opens in a new tab. Per message, effective 1 July 2026. Identical on every platform.
| Message category | Meta charges |
|---|---|
| Marketing template Promotions, offers, re-engagement | ₹0.8631 |
| Utility template Order updates, receipts, alerts | ₹0.115 |
| Authentication template One-time passcodes | ₹0.115 |
| Your normal replies to a customer Free-form messages within 24 hours of their last message. First 1,000 a month free per number. | ₹0.115 |
Meta adds 18% GST to these charges. Zanoo’s own plan prices already include GST.
Rates last verified against Meta’s rate card on 28 August 2026. How this rate is set
How it works
Live in three steps.
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Sign up free
Create your workspace in a minute on the free plan.
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Connect your channels
Link WhatsApp with Meta’s Embedded Signup and log in to Instagram.
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Start talking
Invite your team, import contacts and send your first campaign.
Pricing
Start free. Pay only as you grow.
Simple plans, GST included, with a 14-day free trial on paid plans. Meta bills WhatsApp messages at its own rates.
From the blog
Straight answers about WhatsApp costs.
- Campaigns & templates
Diwali WhatsApp campaigns: the Meta limits that decide whether your messages arrive
- Chatbots & automation
Meta's AI Business Agent on WhatsApp: what it does, and what it really costs
FAQ
Quick answers.
Which channels does Zanoo support?
WhatsApp (official Business API) and Instagram (DMs, comments and posts) are live today. Email, SMS and RCS are coming next — see the roadmap.
Is there really a free plan?
Yes — Free costs ₹0 with no time limit: one WhatsApp number, one Instagram account, 500 people reached a month, 1 chatbot flow and 25 AI replies. You only pay Meta for the WhatsApp messages you send.
Who pays for WhatsApp messages?
Meta does the billing. You add a payment method to your own Meta Business account and Meta charges it at its published rates. Zanoo is a Meta Tech Provider, so we never touch your message costs and can’t mark them up. Setup takes about 15 minutes.
How long does setup take?
Most businesses are live the same day. Sign up, connect your WhatsApp number with Meta’s Embedded Signup, log in to Instagram, and invite your team. See the steps.
Is there a mobile app?
Yes — Zanoo Connect, free on the App Store and Google Play. Reply, assign, broadcast and automate from your phone.
Can my whole team use one WhatsApp number?
Yes. Everyone works from the shared inbox — assign chats, leave internal notes and hand over without sharing a phone. Roles control who can see and do what.
Start free. Upgrade when you grow.
Connect WhatsApp and Instagram in minutes. No setup fee, no contract.