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    <description>What WhatsApp and Instagram for business actually cost in India, and how to run them well.</description>
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    <lastBuildDate>Mon, 19 Oct 2026 00:00:00 GMT</lastBuildDate>
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      <title>Replies from the WhatsApp Business app are still free. Here’s how to use that</title>
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      <description>Since 1 October, Meta bills API replies beyond 1,000 a month. Replies sent from the WhatsApp Business app on the same number are still free. How to use both.</description>
      <pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate>
      <category>WhatsApp Business app</category>
      <category>Pricing &amp; billing</category>
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      <title>Diwali WhatsApp campaigns: the Meta limits that decide whether your messages arrive</title>
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      <description>Every brand broadcasts in the week before Diwali. Meta's sending limits and its per-customer marketing cap decide whose messages get through. Plan for both now.</description>
      <pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate>
      <category>Campaigns &amp; templates</category>
      <category>Meta’s rules</category>
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      <title>Meta's AI Business Agent on WhatsApp: what it does, and what it really costs</title>
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      <description>Meta's AI agent answers customers, recommends products and books appointments on WhatsApp. It's billed per token — here's how that compares with a normal reply.</description>
      <pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
      <category>Chatbots &amp; automation</category>
      <category>Pricing &amp; billing</category>
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      <title>WhatsApp replies now cost money after 1,000 a month — what changed on 1 October</title>
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      <description>Since 1 October 2026, Meta bills free-form WhatsApp replies beyond the first 1,000 a month on each number. What it costs, who it hits, and what stays free.</description>
      <pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate>
      <category>Pricing &amp; billing</category>
      <category>WhatsApp API</category>
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      <title>Tech Provider vs Solution Partner: who actually bills you for WhatsApp messages?</title>
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      <description>Meta names three partner types, and one row in its own comparison table decides whether you pay Meta's published rate or your provider's. Here is how to tell which one you are with, using your own Meta account.</description>
      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category>Meta’s rules</category>
      <category>Pricing &amp; billing</category>
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      <title>Your WhatsApp utility messages stop being free on 1 October 2026 — here's the math</title>
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      <description>Since 1 October 2026, utility and authentication templates sent inside the 24-hour customer service window are billable. Whether that matters to you depends on one ratio in your own traffic.</description>
      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category>Pricing &amp; billing</category>
      <category>Campaigns &amp; templates</category>
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