Writing
Mostly about what WhatsApp actually costs in India and who is charging you for it. Every number in here has a link to its source.
Every brand broadcasts in the week before Diwali. Meta's sending limits and its per-customer marketing cap decide whose messages get through. Plan for both now.
Meta's AI agent answers customers, recommends products and books appointments on WhatsApp. It's billed per token — here's how that compares with a normal reply.
Since 1 October 2026, Meta bills free-form WhatsApp replies beyond the first 1,000 a month on each number. What it costs, who it hits, and what stays free.
Meta names three partner types, and one row in its own comparison table decides whether you pay Meta's published rate or your provider's. Here is how to tell which one you are with, using your own Meta account.
Since 1 October 2026, utility and authentication templates sent inside the 24-hour customer service window are billable. Whether that matters to you depends on one ratio in your own traffic.
No posts on that topic yet.